Regional Perspectives

#alburywodongachange

Change Maker: When a strategic pivot turns nothing into something.

Regional businesses have experienced their fair share of disruptive change over the past 2 years. In a series of profiles, Albury Wodonga business owners reflect on some of the impacts they faced and what they did to steer their businesses through disruptive change. In this - our fourth - profile, we meet local change maker and restaraunteur, David Kapay from Miss Amelie in Wodonga.

March 25, 2022

Before Covid, disruptive change was increasingly seen as not just as an option, but a pre-requisite for success in an increasingly fast paced business world.

Yet most businesses – even those deliberately pursuing change - were taken by surprise by the disruptive nature of Covid. Few escaped the need to make urgent change, and many had no option but to undertake dramatic change to survive.

Pre-Covid, David Kapay, wasn’t thinking about anything much outside his restaurant, Miss Amelie, a modern European fine dining restaurant located in Wodonga. And then Covid struck, and in a blink of an eye Miss Amelie closed, forcing David to choose whether to pivot quickly or risk losing his dream - four solid years of blood, sweat and tears.

He pivoted and 6 months later, a second business, Miss Amelie Gourmet was born, featuring a new product line initially just focussing on gourmet pies and ‘heat and eat’ restaurant quality meals for both click and collect and home delivery.

Today, following a whirlwind 18 months, the gourmet product line continues to expand and evolve, and the flagship Miss Amelie restaurant has also re-opened. Now, the priority for David is to consolidate the achievements before taking Miss Amelie to the next phase.

Can you tell me a little bit about how you steered the business through some of the impacts of Covid?

Having to close the restaurant was a big moment of truth. With a family to support, and bills still coming in, David reached out for work on Facebook. “It was a rude shock and highlighted how hard Covid restrictions were hitting small businesses locally, even high-profile, successful ones like mine.”

“The post paid off, and I ended up at Henri’s Bakery making pies based on some of the dishes at Miss Amelie – lamb and peas, seafood linguine and other crazy flavour combinations. The next thing you know, the pies are a massive hit and there’s a line for them spilling 100 meters out the door. It went gangbusters from there!”

“After the initial success with the gourmet pies, a local businessman asked if I’d consider doing it on a full-time basis. We agreed to some terms, and then built a main production site and purpose-built kitchen/café on premises owned by one the partners.” We recruited to capacity, launched with a bang but the sales weren’t there. Reality set in and we realised then it was going to require a lot more than clever marketing and home delivery.

The necessary adjustments were made, the product line evolved further, and now the main kitchen is a 24-hour operation, supplying three Miss Amelie cafes, and a click and collect and home delivery business.

When Covid restrictions were eased, the restaurant reopened, but re-starting was initially more challenging than expected. “I was working huge days on Miss Amelie Gourmet and didn’t have the manpower and brain power to work out and execute what needed to happen. However, we soldiered on, burning the candle at both ends.

The combined Miss Amelie/Miss Amelia Gourmet business continued to grow and is now a sizeable business. “We’ve done the hard yards. There’s more work to be done, but it’s finally settling down and finding its feet.”

What was the hardest to manage, and did you ever feel like “it’s too much”?

“It starts to feel like it’s too much whenever I get home at 11.30pm and that’s the first chance I've had to eat my lunch - which still happens more than I’d like.”

"What’s hardest is all the missed family time. “My daughters (aged 7 and 5) have reached an age where they are noticing that I’m always working, so it weighs on my mind much more. Family is it – the central thing – so I know I need to set up systems and processes and grow the business in a way that will free up time for my family.”

Often business owners experience thoughts and feelings that lead to negativity and a self-defeating mindset. Have you ever experienced this, and how did you manage it?

“Generally I’m the type of person who soldiers on, but I do sometimes bottle-up feelings and emotions and stew on things. If I’m tired and fatigue sets in, and I can’t shake it off, doubts and second thoughts can creep in.”

“In these moments, I know I need to talk to someone or grab time for myself. It sounds simple, but given the demands of the business, is often difficult to do.”

What specific things have you done to manage yourself through challenging times?

I’d love to say that I take time out, meditate regularly, and go on holidays – but none of that happens!”

David says that he manages himself predominantly by soldiering on – “at this point in the journey, there’s often no alternative. Having said that, I’m putting in more help, leaning on the people around me more, and delegating more things to take the pressure off. Sometimes it boils down to a couple of extra hours of sleep and a good catchup over coffee with someone close.”

On Sundays – which is often his only day off – David says what helps is “getting up early, being the best husband and dad you can be, having a chat with my parents, helping around the house - making dinner, walking the dog etc - and just turning off the phone, stopping for a moment to appreciate life and the incredibly understanding and supportive people I get to share it with.”

What new skills and competencies have you had to introduce or focus on in particular?

Finance 100%. “With the restaurant, you can see what’s coming in and going out and managing the financial side of it was relatively easy.”

“With the additional scale and complexity of Miss Amelie Gourmet, it’s been much more challenging. Suddenly you’re dealing with a totally different production process, trying to estimated demand, rotating teams of chefs and kitchen staff through multiple shifts, shipping finished goods to different stores, managing more retail outlets and floor staff, handling a higher wage bill, dealing with more suppliers, managing more waste, and so on.”

Given the initial investment and high expectations of success, David said that getting the financials right for this much larger operation was a huge priority.

What has it been like for your employees, and how did you support them?

“After we closed the restaurant, having to let staff go was hard and this weighed heavily. When we reopened the restaurant, we weren’t able re-hire the old crew and it was hard to get new people.”

“Covid crippled hospitality and the type of people who would normally fill our kitchens – travellers, tourists - don’t seem to be returning. I’m not sure if it’s temporary – time will tell – but it seems as if people no longer want to make hospitality a career, which is a shame because it’s a great vocation and integral to the way we all live and connect.”

David says filling vacancies given high current worker shortages continues to be challenging. “We are also experiencing higher than normal absentee levels – due to Covid isolation requirements. This often leaves a big hole in our operations, and for critical roles, it’s like pulling a cog out a machine – stuff just doesn’t get done.”

Despite these challenges, David feels he’s now got a great team in place. “I’m trying to stay as close as possible to everyone, look after them, keep everyone happy, and once I get some additional support in the kitchen, I’ll be able to do more teaching, coaching and mentoring – and maybe free up some time for myself.

What external resources did you find helpful?

Despite everything I brought to the table – vast knowledge of food and hospitality, a strong track record in well-known restaurants including my own, loads of creativity, a reputation for pushing the boundaries, and proof of concept with the pies - bringing Miss Amelie Gourmet to market was a whole different ballgame.

David said the advice and support he received from his “very smart, business driven, financially savvy business partners” was integral in getting Miss Amelie Gourmet to where we are today – “they’ve taught me a lot about what it really takes to grow and scale a new business.”

What motivated you to keep going and showing up?

“Essentially, it’s about responsibility to family and to those whose livelihoods depends on the business”.

David says it’s also about reputation and image as well as a desire to keep growing and evolving. “We’ve created something unique and special, and I want to continue to develop the Miss Amelie brand.”

“I also want to build an inspired and empowered team around me, and take the business to the next level so it doesn’t all rest and depend on one person, which, at the moment, is still largely me.”

What have you learned about yourself or had some key insights around?

“That even when I’m staring down the barrel towards uncertain times, I’ve got the capability to create and evolve something from nothing.”

“Second, that the restaurant can run without me, and even though sometimes things are not 100%, it’s not going to kill me. To get Miss Amelie Gourmet up and running, I had to let go/turn a blind eye to some things in the restaurant – that never would have happened when I was there fulltime. But I had to shift my mindset and if I hadn’t of got there, I would have driven myself into the ground”.

Finally, do you have any tips for other business owners & leaders navigating change?

David's tips:

  1. When major disruption forces your hand - regroup and reset in whatever form, shape, or circumstance presents. Find something else to keep revenue coming in and don’t hesitate to start again.

  2. Business is like a roller coaster ride – when you hit a low, recognise that it’s not going to last, so take a deep breath and soldier on.

  3. Don’t obsess and worry about all the ‘what if’s’ – be confident and give it your best shot.

  4. If you are thinking of starting a new business in hospitality - put a good support team around yourself to cover you when you can’t be there to make sure things gets done. Good support will get you through the ups, downs, and flat days, and will also help solve almost any problem or challenge that comes your way.

What are your top tips for managing disruptive change?

David Kapay has shared his top tips, and we'd love to know your best tips for navigating disruptive change.

Please share your tips by completing our survey.

Once the survey is closed, we'll consolidate the responses and report back in an upcoming blog.